ESSERE Archivi - Fabiano&Castaldo

Ashley Graham: Challenging Traditional Beauty Standards – A Fashion Industry Revolution

By Madame Demure - Maria Castaldo - Leave a Comment - Autenticità e Originalità, Beauty, Beauty Stereotypes, Beauty Stories, Beauty Tips, Celebrating Uniqueness, Female Empowerment, Female Leadership, Inclusivity, Inspirational Stories, Lifestyle, Me la sono cercata

For the ESSERE column, today we talk about Ashley Graham, a name that resonates strongly in the fashion world. Successful model, activist, and author, Graham has revolutionized the industry by challenging traditional beauty standards and promoting an inclusive vision of the female body. Her experience not only testifies to personal determination, but also represents a […]

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Maria Castaldo or Madame My Beauty

By Madame Demure - Maria Castaldo - Leave a Comment - Beauty, Beauty Stories, Beauty Tips, Female Leadership, Madame My Beauty, Wellness

A few months ago, I decided to step down from my position as General Manager at the cosmetic company I worked for, to fully dedicate myself to Fabiano&Castaldo. In this new chapter of my life, I felt the need to share what I’ve learned over the years in the beauty industry, offering insights, advice, and

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Peggy’s Redemption: From “Ugliest Dog” to the Big Screen

By Madame Demure - Maria Castaldo - Leave a Comment - Animals, Beauty, Cinema, Inclusivity, Inspirational Stories

In a world where beauty is often measured by rigid and uniform standards, even for animals, the story of Peggy, voted the “ugliest dog in the UK,” represents a powerful lesson in authenticity and redemption. Peggy not only defied expectations but found a way to stand out in a landscape that tends to exalt only

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How imperfect are you?

By Madame Demure - Maria Castaldo - Leave a Comment - Beauty, Celebrating Uniqueness, Health and Wellness, Madame My Beauty, Personal Growth, Self-Esteem

This morning, as soon as I turned on my phone, I received a message from a beauty center: “Get ready for an unforgettable summer, flaunt a body that makes others envious. Five treatments are enough to get you beach-ready. The sixth is on us.” Leaving aside the reasons why I should get a sixth free

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True Beauty: Celebrating Uniqueness in the Age of Stereotypes

By Madame Demure - Maria Castaldo - Leave a Comment - Beauty, Salute e Benessere, Self-Esteem

Over time, the habit of living with the fear of expressing and showing oneself freely has spread, influenced by competition with misleading images proposed by often unrealistic beauty models and stereotypes. In our society, it is normal to admire extremely thin figures on fashion show catwalks, slender bodies in advertisements, and on social media. This

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